Utilising its new HP printer’s environmental benefits, B2R also maximised the Designjet L65500’s high productivity capability to complete the job on time, and produce a mix of customer friendly indoor and outdoor graphics. These graphics were used for station decoration, directional signage, customer information and promotional purposes.
“Because the Designjet L65500 uses water based latex inks, we are able to provide graphics that are not only odourless and eco friendly, but of high print resolution suitable for both near and distant viewing. This was essential in successfully communicating important commuter information. What’s more, as the prints are designed to be long lasting, they represented a great return-on-investment for the customer,” said Paulo Silva, marketing director, B2R.
B2R was commissioned to produce 210 graphics for over 52 Railway stations in Portugal, covering in excess of 300m² of media. Key to winning this prestigious project was the company’s new Designjet L65500, which enabled it to produce and install environmentally friendly graphics that supported the customers’ green policy, while better serving Portuguese commuters.
Facilitating an improved printing environment, water-based HP Latex Inks emit extremely low levels of volatile organic compounds (VOCs). Requiring no special ventilation, they also provide many of the benefits of solvent-ink technology, but without imposing the typical environmental, health and safety considerations. HP Latex Inks are generally not considered hazardous waste, but customers should consult state and local requirements and regulations.










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